Oy, the Beckhams have launched their own brand of his and hers fragrances…”Intimately Beckham”.

The scents retail between $25 to $55 and debuted in Beverly Hills last week. They will also be available at department stores next month and drugstores in January. Sources estimate that the Beckham fragrance, which also includes “Instinct” by David Beckham will garner around $100 million in sales worldwide this year and twice that next year, according to industry source Women’s Wear Daily.

“Why is this different from any other celebrity fragrance? The fact that (I) have spent a lot of time checking all the details,” Victoria Beckham told Women’s Wear Daily. “We are not just saying, ‘We are celebrities, put our name on it.’ I love to be involved with the whole process.”

The Beckhams moved to Los Angeles last month with their brood after Becks signed with the Los Angeles Galaxy. He has played a mere 20 minutes for his new team, (in an exhibition game) due to a nagging ankle injury. $250 million dollar contract for 20 minutes so far. Nice.

Victoria is also developing a signature clothing line and sunglasses. She’s also preparing for the Spice Girls reunion starting in December.






[USA Today]